Global Online Speed Networking (GOSN) is the ultimate lead generation solution for entrepreneurs. Let me explain why…
According to the entrepreneurs we interviewed on our Coffee Shop Conversations Show there are TWO lead generation solutions for entrepreneurs that actually produce feasible results in this day and age. Those are:
- Linkedin Lead Generation
- Networking Lead Generation
Linkedin Lead Generation
The Linkedin Lead Generation process works through sending between 5 and 10 connection requests to profiles that fit your target market, per day. Once a person accepts your request to connect you then build a relationship with them, qualify them and get them onto a virtual meeting with you.
Once in the virtual meeting, the relationship-building and qualifying process continues. By giving value in this meeting and through asking leading questions this may well setup
Most entrepreneurs in our group report that by following this process daily they can generate between 1 and 4 new clients per month. It’s a powerful process as it is completely free, except for the time invested. And it’s been proven to work – time and time again.
The only limitation is the amount of time it takes to complete the daily Linkedin process and attend the meetings. It can also take a bit of time to figure out how to tweak this process so that it works for your business. For example, you need to figure out what value you will give, what leading questions you will ask, and how you will find and qualify the correct profiles to target.
Once this process has been refined so that it works for a particular business it can also be difficult to teach/hand over to anyone helping you with this process. So it may be difficult to scale. If you are selling low ticket items through this process with no follow-up for increasing the amount spent per new customer it might also prove to not be worth it at all – because of the significant time investment.
Networking Lead Generation
The Networking Lead Generation process works through attending networking events. Once at a networking event, you will attempt to connect with other entrepreneurs that have access to your target market or that fit the description of your target market. At or after the networking event you’ll reach out to your desired connections to arrange a virtual meetup.
In the virtual meetup process, you’ll again focus on building a relationship. Depending on whether this person is an ideal referral partner or lead you’ll then either focus on empowering the referral or qualifying the lead, giving value, and setting up for a successful conversion.
Most entrepreneurs in our group report that by following this process daily they can generate between 1 and 5 new clients per month. There is also the potential of setting up referral partners that will produce a steady stream of new clients every month, making this a very powerful process.
The success of this process largely depends on how well you’ve analyzed the profiles of your perfect referral partners. Again, the process is limited by the amount of time you’ve got to invest in having virtual meetings. It also needs to be tweaked to fit your business.
For example, you need to figure out what value you can give your ideal referral partners to empower them to refer clients to you. Once you’ve figured out a successful process, it can be difficult to transfer this process to someone that is not you. This makes it difficult to scale the process.
Another limitation here is the types of networking events you attend. You have to attend meetings that will attract your ideal referral partners or target market in order for this process to yield results. Finding meetings that work for you, and allow you to connect with enough people to make attending the meeting worth your while, can be a challenge.
Of course, you are free to host your own ideal networking meetings, but even this might prove to be more trouble than what it’s worth if you’re doing it by yourself. You may well find yourself in a situation where you’re ONLY attempting to generate leads the whole day and have very little time left for doing your actual work.
The Ultimate Lead Generation Solution
We have taken into account the two main lead generation solutions that entrepreneurs are currently using to fuel their businesses and we’ve designed what we believe to be the Ultimate Lead Generation Solution for Entrepreneurs.
Our Ultimate Lead Generation Solution for Entrepreneurs is called Global Online Speed Networking. It is an initiative fueled by the entrepreneurs of the Explore ProTech Tribe.
See, rather than each of us going off, spending copious amounts of time on Linkedin Lead Generation, and attending networking events that may or may not give us access to people we can do business with, we’ve decided to collaborate in our lead generation efforts.
Our process works like this. All the entrepreneurs in our tribe have access to Linkedin Lead Generation software (sponsored by Scott Cundill). This software contains pre-written messages written by our copywriters that have been proven to yield results in all instances where B2B lead generation is required.
Each of us has committed to sending out 100 messages every week. These messages include an invitation to our Global Online Speed Networking Event each month. On average, for every 100 messages we send, we’ll attract 2 to 4 entrepreneurs to our Global Online Speed Networking Event each month.
All the entrepreneurs in our tribe have access to attend our Global Online Speed Networking Event every month. At the event itself, each of us will connect with between 20 and 40 entrepreneurs from across the globe. Because we know each other’s businesses inside out, we can then work together to qualify leads, connect people, and book meetings. It’s a beautiful process.
At the moment we have about 50 entrepreneurs in our network and it continues to grow monthly. Our ultimate target is to have 500 entrepreneurs in our network that each knows every other entrepreneur in the network inside out. We want 500 business family members working together like this in our Global Online Speed Networking process.
When you do the math it’s easy to see why we believe that our Global Online Speed Networking process is the Ultimate Lead Generation Solution for Entrepreneurs, right?
Experience the Ultimate Lead Generation Solution for Entrepreneurs for yourself
Well, don’t take our word for it… come experience the event for yourself. Book a meeting with Nestene & Peter and we’ll show you the software we’re using. And then you can decide for yourself whether or not our Global Online Speed Networking process really is the Ultimate Lead Generation Solution for Entrepreneurs.
Explore ProTech Tribe Members have free access to attend all our Global Online Speed Networking Events, because of the work they put into making it happen. Guests, however, are welcome to make a monetary contribution in lieu of the work done to make the event successful and still to join us.
You can get your ticket here. We look forward to seeing you at our next event!
Until we chat next time… May all your wildest entrepreneurial dreams come true!
Lots of love,
PS: Sign up for our email list to receive email invitations to all our upcoming Global Online Speed Networking Events.
PPS: What are your thoughts on the best lead generation strategies out there? We’d love to hear from you! Drop it in the comments.
An amazing post on lead generation for entrepreneurs!
I am glad to have been able to join your networking sessions and be able to walk away with connections that has already helped me become a better entrepreneur.
This initiative is vital, especially for new entrepreneurs who want to get a good scope and support system going for a new or growing business.
Thank you so much, Ian! We appreciate the feedback! So happy it is working for you! 🙂 🙂 🙂